Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services



Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services Guy Kawasaki, CEO Of Garage.com And Former Chief Evangelist Of Apple Computer, Inc., Presents His Manifesto For World Changing Innovation, Using His Battle Tested Lessons To Help Revolutionaries Become Visionaries.Create Like A GodTurn Conventional Wisdom On Its Head Create Revolutionary Products And Services By Analyzing How To Approach The Problems At Hand.Command Like A KingTake Charge And Make Tough, Insightful, And Strategic Decisions Break Down The Barriers That Prevent Product Adoption And Avoid Death Magnets The Stupid Mistakes Just About Everyone Makes.Work Like A SlaveGet Ready For Hard Work, And Lots Of It To Go From Revolutionary To Visionary, You Ll Need To Eat Like A Bird Relentlessly Absorbing Knowledge About Your Industry, Customers, And Competition And Poop Like An Elephant Spreading The Large Amount Of Information And Knowledge That You Ve Gained.Filled With Insights From Top Innovators Such As.com, Dell, Hallmark, And Gillette And Rich With Hands On Experience From The Front Lines Of Business, Rules For Revolutionaries Will Empower You Whether You Re An Entrepreneur, Engineer, Inventor, Manager, Or Small Business Owner To Turn Your Dreams Into Reality, Your Reality Into Products, And Your Products Into Customer Magnets.

10 thoughts on “Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services

  1. says:

    I m delighted whenever I find books for a quarter, even when I know they re crappy hate reads This is exactly what I expected a self help book disguised as the key to marketing success a vapid treatise exulting corporate success, full of trite phrases and anecdotes Reading this nearly twenty years after its publication affords the added joke that so many of the companies whose strategies and tactics he praises are now defunct because, whodathunk, business plans don t always succeed, even wh I m delighted whenever I find books for a quarter, even when I know they re crappy hate reads This is exactly what I expected a self help book disguised as the key to marketing success a vapid treatise exulting corporate success, full of trite phrases and anecdotes Reading this nearly twenty years after its publication affords the added joke that so many of the companies whose strategies and tactics he praises are now defunct because, whodathunk, business plans don t always succeed, even when they re guided by magical acronyms and egomaniacal, messianic leaders.Like those in the broader self help genre, this sort of book isn t entirely useless there is some sound advice which can prove valuable to anyone, if they managed to graduate from high school without having heard it Don t ask customers to do anything you wouldn t can be applied to any sort of situation in which a person is trying to persuade another person to do something So what the hell I ll give this stupid book two stars.It s canned advice, most of it useless or already known to those who actually follow it Isn t this the point of these books, though I don t doubt that some industry leaders read this drivel on long flights But the real target audience is the person toiling away for 40 hours a week, dreaming of some enterprise which will enable her him to join the ranks of the upper class This is fan fiction for the aspirational business class.For the record, I d like to put it out that I d be willing to help fund the writing and publication of a book pooing on this entire genre of BS I d love to see a book detailing the way one really succeeds at business backstabbing, patent trolling, cheating and underpaying the workers who actually design the products and marketing advertising campaigns, producing goods overseas to un unionized workers who are paid starvation wages, bribing public officials via campaign contributions to enact laws favorable to your business, etc

  2. says:

    Rules for Revolutionaries 1998 is a kind of crash course in guerrilla marketing told in a friendly, happy, and sometimes zany way The chapters cover creating like a god, commanding like a king and working like a slave I liked the freshness of the approach Admittedly, the book took me all of about 90 minutes to read but I was totally pumped afterwards I liked the warnings about Death Magnets and the Exercises which seem to be a staple in his book because they are also present in The Art o Rules for Revolutionaries 1998 is a kind of crash course in guerrilla marketing told in a friendly, happy, and sometimes zany way The chapters cover creating like a god, commanding like a king and working like a slave I liked the freshness of the approach Admittedly, the book took me all of about 90 minutes to read but I was totally pumped afterwards I liked the warnings about Death Magnets and the Exercises which seem to be a staple in his book because they are also present in The Art of the Start What I appreciate most about this is that despite the fact that this book is over 13 years old, it reads as if it was writtenrecently The same cannot be said for The Tipping Point which I just started but am already nearly bored with In fact, the latter seems to probably be a less inspiring mix of the two Kawasaki books in this review But, I digress What sets these rules apart are their straightforward nature and practical sense His best practices in the Creation process are great date to find fault with existing products and services a particular specialty of mine , go with your gut I can also dig this one , design for yourself interesting , shake and bake very interesting , get on base and leave home runs to chance hard for an impatient geek like myself , and ignore naysayers another difficult but necessary one Also great is the bibliography at the end of every chapter Overall, an easy but both important and invigorating read

  3. says:

    It took me just one day to read this book But for months, I ve been talking about it Highly recommended for anyone who considers themselves a Creative and is working on a project that they want to be revolutionary.

  4. says:

    Lots of good insights here about effective organizing.

  5. says:

    Revolutionary

  6. says:

    Kawasaki is engaging as speaker and writer He fills his books with pithy and memorable slogans as well as inspiring anecdotes of what other business leaders have done that have lead to either success or learning opportunity This is not heavy reading,like a stimulating lecture, but there has to be something in this book that will strike a chord with the reader Some of this echoes the new thinking on start up entrepreneurship championed by Steven Blank and LeanLaunchPad methodology, such Kawasaki is engaging as speaker and writer He fills his books with pithy and memorable slogans as well as inspiring anecdotes of what other business leaders have done that have lead to either success or learning opportunity This is not heavy reading,like a stimulating lecture, but there has to be something in this book that will strike a chord with the reader Some of this echoes the new thinking on start up entrepreneurship championed by Steven Blank and LeanLaunchPad methodology, such as get out of the building and TALK to people about how your product or service is actually being used which can lead to surprising avenues or how it might be improved revolutionary products don t fail because they are shipped too early They fail because they aren t revised fast enough Some of it conflicts, like don t be discouraged and don t listen to naysayers Ever watch Shark Tank It s full of people who won t listen to good advice, some of which is Stop now abandon this, it s ill conceived Some gems Use amateurs rather than seasoned market researchers because people are notoriously poor at articulating anything besides improvements to the products they currently own and because amateurs arelikely to detect and communicate subtle findings, see opportunities, get fresh info, not let issues fall through cracks and no consultant will recommend solutions outside of his or her area of expertise When the focus of attention is on ways to beat the competition, strategy inevitably gets defined primarily in terms of the competition Be careful of how narrowly you might be framing the situations and issues In the beginning, you need evangelists, not sales, people who love and believe in the product and bring in converts for the benefit of the other, not themselves Although published at the dawn of the Information Revolution, this still has applicability and the reader will be able to glean something of use or inspiration

  7. says:

    Kawasaki is engaging as speaker and writer He fills his books with pithy and memorable slogans as well as inspiring anecdotes of what other business leaders have done that have lead to either success or learning opportunity This is not heavy reading,like a stimulating lecture, but there has to be something in this book that will strike a chord with the reader Some of this echoes the new thinking on start up entrepreneurship championed by Steven Blank and LeanLaunchPad methodology, such Kawasaki is engaging as speaker and writer He fills his books with pithy and memorable slogans as well as inspiring anecdotes of what other business leaders have done that have lead to either success or learning opportunity This is not heavy reading,like a stimulating lecture, but there has to be something in this book that will strike a chord with the reader Some of this echoes the new thinking on start up entrepreneurship championed by Steven Blank and LeanLaunchPad methodology, such as get out of the building and TALK to people about how your product or service is actually being used which can lead to surprising avenues or how it might be improved revolutionary products don t fail because they are shipped too early They fail because they aren t revised fast enough Some of it conflicts, like don t be discouraged and don t listen to naysayers Ever watch Shark Tank It s full of people who won t listen to good advice, some of which is Stop now abandon this, it s ill conceived Some gems Use amateurs rather than seasoned market researchers because people are notoriously poor at articulating anything besides improvements to the products they currently own and because amateurs arelikely to detect and communicate subtle findings, see opportunities, get fresh info, not let issues fall through cracks and no consultant will recommend solutions outside of his or her area of expertise When the focus of attention is on ways to beat the competition, strategy inevitably gets defined primarily in terms of the competition Be careful of how narrowly you might be framing the situations and issues In the beginning, you need evangelists, not sales, people who love and believe in the product and bring in converts for the benefit of the other, not themselves Although published at the dawn of the Information Revolution, this still has applicability and the reader will be able to glean something of use or inspiration

  8. says:

    I recently reviewed APE by Guy Kawasaki, and wanted to check out some of his earlier books I d been familiar with him for a long time, but hadn t read his earlier stuff I found a signed copy of Rules For Revolutionaries at a used bookstore and just read it Just wish it was signed to me and not someone else Anyway, Rules For Revolutionaries The Capitalist Manifesto for Creating and Marketing new Products and Services by Kuy Kawasaki is a very good book for the person or company wanting I recently reviewed APE by Guy Kawasaki, and wanted to check out some of his earlier books I d been familiar with him for a long time, but hadn t read his earlier stuff I found a signed copy of Rules For Revolutionaries at a used bookstore and just read it Just wish it was signed to me and not someone else Anyway, Rules For Revolutionaries The Capitalist Manifesto for Creating and Marketing new Products and Services by Kuy Kawasaki is a very good book for the person or company wanting to be a revolutionary and succeed in business The book is divided into three main parts Create Like A God, Command Like A King, and Work Like A Slave Within these parts are chapters that provide some very good examples and case studies as illustrations on how to do just that Create, Command and Work The result obviously being greater success And I do believe the ideas Kawasaki shares will help people succeed.I especially liked the chapter Eat Like A Bird, Poop Like An Elephant I also liked the examples he provided in the Concluding chapter Don t Let Bozosity Grind You Down While I d heard some of them before, they are always good to hear again I think the book is motivating and encouraging at the same time It will make you think differently when you are creating, break down barriers when you are taking charge, and pooping like an elephant when you are working like a slave But in the end, you not just be an entrepreneur, inventor, manager, or small business owner you ll be a revolutionary

  9. says:

    I really enjoyed this book and I think I need to sit on it a bit and review in a week or so Two things that kept bugging me 1 This was not a book to read on the subway I think I would have really benefited from a pen and paper to jot down some thoughts, or make notes on the exercises, etc I very rarely think that about books, and I consider this to be a positive exception.2 I am not sure if there is an updated or revised edition, but it drove me INSANE that for every company that had a webs I really enjoyed this book and I think I need to sit on it a bit and review in a week or so Two things that kept bugging me 1 This was not a book to read on the subway I think I would have really benefited from a pen and paper to jot down some thoughts, or make notes on the exercises, etc I very rarely think that about books, and I consider this to be a positive exception.2 I am not sure if there is an updated or revised edition, but it drove me INSANE that for every company that had a website, there was an asterisk next to it and it let to a footnote with the website of the company in full html style format You would think that I would learn to stop following the asterisks, but I am just trained to read that way I think this was probably awesome in 1998, but now I can pretty much figure out that Microsoft s website is www.microsoft.com.I am looking forward to reading some of hisrecent titles and his blog is great too

  10. says:

    It must be reassuring for Kawasaki that, as parity becomes commonplace in lots of service oriented businesses, there s a revitalization of good, strong customer service to differentiate Good customer service and a good product or service empowers consumers to evangelize ones product where they become the market cheerleaders money can t buy a lot of titanic sized companies should take note.I find that business books walk a fine line between self help and educational, where the latter is desire It must be reassuring for Kawasaki that, as parity becomes commonplace in lots of service oriented businesses, there s a revitalization of good, strong customer service to differentiate Good customer service and a good product or service empowers consumers to evangelize ones product where they become the market cheerleaders money can t buy a lot of titanic sized companies should take note.I find that business books walk a fine line between self help and educational, where the latter is desired Kawasaki, for the most part, charters an educational, idea generating course, but can sometime get too Dr Phil but nowhere near the self help aisle This book was written over a decade ago and is geared heavily towards the tech industry, some of the material is a bit outdated The general message is not and it s worth the read

Leave a Reply

Your email address will not be published. Required fields are marked *